Fullest Volumizing Mascara

$28

Details

A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes.

Wipe off any excess product from the brush. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. Apply several coats for more volume and dimension. Use the tip of the brush to separate and define hard-to-reach lashes.

Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain/Peut Contenir (±): CI 77499 (Iron Oxide).

At its core, Ilia elevates makeup by focusing on not just what’s been taken out (goodbye toxins), but what’s been put in too—skin nourishing natural and organic ingredients that nourish the skin while giving it a natural, healthy glow. They call it ‘clean color.’ The best part? Founder Sasha Plavsic created one-of-a-kind formulas that do all this with zero sacrifice when it comes to richly pigmented, fashion-forward hues with intense color payoff. Plavsic is a firm believer that when chosen carefully, and combined effectively, healthy naturals and synthetics create the best payoff—so each Ilia product is crafted with ingredients from both groups. She runs the company with her brother, Zachary. She handles product development and creative direction while he manages operations and continues to grow the brand into one of the natural beauty world’s most recognizable lines.

Founded
2011
Known For
Clean Color
Must-Have Product
Color Block Lipstick
Ilia