Fade Into You: Soft Focus Finishing Powder

$34

With a blend of organic powders and oils, our talc-free formula hydrates and softens skin, while taking down shine thanks to a skin-texture, translucent finish. Light as air and milled 5 times (most powders are milled 3), it’s undetectable to the eye and gives a blurred, soft focus finish. Formulated with skin conditioning aloe, anti-bacterial rosemary, and oil-balancing bamboo to help leave skin’s surface shine-free, but with enough of a lit-from-within luminosity so it looks healthy and glowing from day to night.

At its core, Ilia elevates makeup by focusing on not just what’s been taken out (goodbye toxins), but what’s been put in too—skin nourishing natural and organic ingredients that nourish the skin while giving it a natural, healthy glow. They call it ‘clean color.’ The best part? Founder Sasha Plavsic created one-of-a-kind formulas that do all this with zero sacrifice when it comes to richly pigmented, fashion-forward hues with intense color payoff. Plavsic is a firm believer that when chosen carefully, and combined effectively, healthy naturals and synthetics create the best payoff—so each Ilia product is crafted with ingredients from both groups. She runs the company with her brother, Zachary. She handles product development and creative direction while he manages operations and continues to grow the brand into one of the natural beauty world’s most recognizable lines.

Founded
2011
Known For
Clean Color
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