Color Haze

$32

Color: Temptation

Color Haze

$32

Color: Waking Up

Color Haze

$32

Color: Before Today

A unique, cleanly formulated cream based formula for cheeks and lip that can build in color intensity, or blend out to a soft wash of color. Dries down to a natural matte finish on lips. Choose your level of color payoff by dialing up the intensity with a few bold swipes or blend out for a soft haze of color.

At its core, Ilia elevates makeup by focusing on not just what’s been taken out (goodbye toxins), but what’s been put in too—skin nourishing natural and organic ingredients that nourish the skin while giving it a natural, healthy glow. They call it ‘clean color.’ The best part? Founder Sasha Plavsic created one-of-a-kind formulas that do all this with zero sacrifice when it comes to richly pigmented, fashion-forward hues with intense color payoff. Plavsic is a firm believer that when chosen carefully, and combined effectively, healthy naturals and synthetics create the best payoff—so each Ilia product is crafted with ingredients from both groups. She runs the company with her brother, Zachary. She handles product development and creative direction while he manages operations and continues to grow the brand into one of the natural beauty world’s most recognizable lines.

Founded
2011
Known For
Clean Color
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