After Midnight: Limitless Lash Mascara by Ilia
$28
Limitless Lash Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers. Introducing a clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, Limitless Lash lifts, curls, lengthens and adds just the right amount of volume for fuller, healthy-looking lashes. This lightweight and nourishing formula is made with a blend of organic bee and carnauba waxes to weightlessly condition each lash, while still keeping them lifted throughout the day. Gentle enough for sensitive eyes, Limitless Lash Mascara is complete with organic shea butter and fortifying arginine (keratin) to help boost and enhance lash condition in a classic black finish. Best part..it’s easy to remove with warm water at the end of the day.
At its core, Ilia elevates makeup by focusing on not just what’s been taken out (goodbye toxins), but what’s been put in too—skin nourishing natural and organic ingredients that nourish the skin while giving it a natural, healthy glow. They call it ‘clean color.’ The best part? Founder Sasha Plavsic created one-of-a-kind formulas that do all this with zero sacrifice when it comes to richly pigmented, fashion-forward hues with intense color payoff. Plavsic is a firm believer that when chosen carefully, and combined effectively, healthy naturals and synthetics create the best payoff—so each Ilia product is crafted with ingredients from both groups. She runs the company with her brother, Zachary. She handles product development and creative direction while he manages operations and continues to grow the brand into one of the natural beauty world’s most recognizable lines.
Founded
2011
Known For
Clean Color
Must-Have Product
Color Block Lipstick
Ilia
Eyes
