Jin Soon Choi is called upon for runway shows, editorial photo shoots, and red carpet manicures. And while not all of us will get the chance to have Jin Soon herself paint our nails, we can use her namesake collections 10-free formulas. The brand makes its nontoxic polishes in both classic, timeless hues and frequently releases trendy, fashion-forward seasonal additions. These high quality hues give rich, lustrous color payoff in just 1-2 coats, all without any sacrifice on staying power either.
Founded
2012
Known For
Quick Dry Long Lasting Nail Polish
Must-Have Product
Nostalgia Nail Polish
