True Skin Serum Foundation

$54

Shade: Sable

True Skin Serum Foundation

$54

Shade: Formentera

True Skin Serum Foundation

$54

Shade: Mallorca

True Skin Serum Foundation

$54

Shade: Tavarua

True Skin Serum Foundation

$54

Shade: Texel

True Skin Serum Foundation

$54

Shade: Corsica

True Skin Serum Foundation

$54

Shade: Bowen

True Skin Serum Foundation

$54

Shade: Salina

True Skin Serum Foundation

$54

Shade: Chios

True Skin Serum Foundation

$54

Shade: Catalina

True Skin Serum Foundation

$54

Shade: Milos

True Skin Serum Foundation

$54

Shade: Bedarra

True Skin Serum Foundation

$54

Shade: Maraca

True Skin Serum Foundation

$54

Shade: Bonaire

True Skin Serum Foundation

$54

Shade: Montserrat

True Skin Serum Foundation

$54

Shade: Martinique

True Skin Serum Foundation

$54

Shade: Kapiti

True Skin Serum Foundation

$54

Shade: Macquarie

Weightlessly delivers buildable medium coverage with a silky finish, while nourishing with a powerful blend of botanical actives that leaves skin looking like skin. Aloe leaf, rose hip, jojoba and marula oils soothe irritations, tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed.

At its core, Ilia elevates makeup by focusing on not just what’s been taken out (goodbye toxins), but what’s been put in too—skin nourishing natural and organic ingredients that nourish the skin while giving it a natural, healthy glow. They call it ‘clean color.’ The best part? Founder Sasha Plavsic created one-of-a-kind formulas that do all this with zero sacrifice when it comes to richly pigmented, fashion-forward hues with intense color payoff. Plavsic is a firm believer that when chosen carefully, and combined effectively, healthy naturals and synthetics create the best payoff—so each Ilia product is crafted with ingredients from both groups. She runs the company with her brother, Zachary. She handles product development and creative direction while he manages operations and continues to grow the brand into one of the natural beauty world’s most recognizable lines.

Founded
2011
Known For
Clean Color
Must-Have Product
Color Block Lipstick