True Skin Serum Concealer

$30

Shade: Chicory

True Skin Serum Concealer

$30

Shade: Yucca

True Skin Serum Concealer

$30

Shade: Kava

True Skin Serum Concealer

$30

Shade: Nutmeg

True Skin Serum Concealer

$30

Shade: Bayberry

True Skin Serum Concealer

$30

Shade: Mesquite

True Skin Serum Concealer

$30

Shade: Birch

True Skin Serum Concealer

$30

Shade: Cassia

True Skin Serum Concealer

$30

Shade: Cacao

 This lightweight, creamy concealer delivers medium coverage with a silky, serum-like texture that blends seamlessly into the skin. Enriched with stabilized vitamin C and albizia julibrissin bark extract, True Skin Serum Concealer protects the skin from free radicals and environmental damage while helping to firm, soothe and nourish the skin’s surface. Mastic, a resin from a tree that grows on the Greek island of Chios, works to mattify and refine skin throughout the day. Featherweight on application, it immediately reduces the appearance of dark circles and discolorations, leaving skin slightly brightened and flawless.

At its core, Ilia elevates makeup by focusing on not just what’s been taken out (goodbye toxins), but what’s been put in too—skin nourishing natural and organic ingredients that nourish the skin while giving it a natural, healthy glow. They call it ‘clean color.’ The best part? Founder Sasha Plavsic created one-of-a-kind formulas that do all this with zero sacrifice when it comes to richly pigmented, fashion-forward hues with intense color payoff. Plavsic is a firm believer that when chosen carefully, and combined effectively, healthy naturals and synthetics create the best payoff—so each Ilia product is crafted with ingredients from both groups. She runs the company with her brother, Zachary. She handles product development and creative direction while he manages operations and continues to grow the brand into one of the natural beauty world’s most recognizable lines.

Founded
2011
Known For
Clean Color
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