On & On Natural Brightening Eye Primer
$24
A wake-up call for eyes. Ilia's Natural Brightening Eye Primer sets the stage for cream and powder shadows. A blend of mineral pigments that both illuminate the eye area and keep excess oils at bay; ensuring colors pop and the formula stays put. Naturally-sourced botanicals of healing aloe, de-puffing arnica and rejuvenating rose hip ensure the area looks bright-eyed all day. Use alone or with any shadow, liner or multi-use product to enhance performance and wear.
At its core, Ilia elevates makeup by focusing on not just what’s been taken out (goodbye toxins), but what’s been put in too—skin nourishing natural and organic ingredients that nourish the skin while giving it a natural, healthy glow. They call it ‘clean color.’ The best part? Founder Sasha Plavsic created one-of-a-kind formulas that do all this with zero sacrifice when it comes to richly pigmented, fashion-forward hues with intense color payoff. Plavsic is a firm believer that when chosen carefully, and combined effectively, healthy naturals and synthetics create the best payoff—so each Ilia product is crafted with ingredients from both groups. She runs the company with her brother, Zachary. She handles product development and creative direction while he manages operations and continues to grow the brand into one of the natural beauty world’s most recognizable lines.
Founded
2011
Known For
Clean Color
Must-Have Product
Color Block Lipstick
Ilia
Face
