Millennial pink had its moment but you can thank Corpus founder J.P. Mastey for making mint green the chic new shade to keep in your medicine cabinet and shower. As the brains behind Baxter of California, a brand that broke the black-and-white mold in the men’s grooming space with its distinctive cerulean packaging, he knows a thing or two about the power of eye-catching color.
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Long before wellness guru Martha Soffer doled out yoni steams to the who’s who in Hollywood, she discovered the ancient Indian practice of Ayurveda in, of all places, Fairfield, Iowa. This unlikely mecca for the Transcendental Meditation movement (an Ayurvedic practice) is where Colombian-born Soffer found her calling. “Before that, I’d never even heard of Ayurveda—almost nobody had outside of India,” she says.
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